The Rhododendron Festival: A Blooming Tradition in Florence, Oregon
Every spring, the coastal town of Florence, Oregon, bursts into vibrant color as it celebrates the annual Rhododendron Festival. Held on the third weekend of May, this cherished tradition has been bringing locals and visitors together for over a century. As one of the oldest and most beloved flower festivals in the Pacific Northwest, it marks the arrival of warmer days with a spectacular display of rhododendrons, community festivities, and local tradition.
A Tradition in Full Bloom
The Florence Rhododendron Festival, often called the Rhody Fest, dates back to 1908. Its origins are tied to the stunning wild rhododendrons that thrive along the Oregon coast, where the cool marine climate fosters lush blooms in shades of pink, purple, red, and white. What started as a small gathering has flourished into a multi-day celebration that attracts thousands of visitors each year.
Festival Highlights
The Rhododendron Festival is more than just a flower show—it's a community-wide event filled with parades, live entertainment, arts and crafts, and classic small-town festivities.
Grand Floral Parade
The centerpiece of the festival, the Grand Floral Parade, winds its way through the heart of Florence, featuring elaborately decorated floats adorned with fresh rhododendrons. Local businesses, schools, and organizations showcase their creativity, while marching bands, dance groups, and equestrian units add to the excitement. The parade culminates in the crowning of the Rhododendron Festival Queen and Court, a long-standing tradition that honors outstanding young women in the community.
Street Fair & Artisan Market
Throughout the weekend, the streets of Florence come alive with a bustling market featuring local artisans, food vendors, and craft booths. Visitors can browse unique handmade goods, sample regional delicacies, and enjoy live music from local performers.
Classic Car Show & Motorcycle Show
Automobile enthusiasts won't want to miss the Show 'n Shine Car Show, where vintage and custom vehicles line the streets, polished to perfection. The Motorcycle Show offers an equally impressive display of bikes from all eras.
5K Rhody Run & Family Fun
For those looking to get active, the Rhody Run is a scenic 5K race that welcomes runners and walkers of all ages. Other family-friendly activities include a carnival with rides, a kids’ zone, and various interactive exhibits celebrating Florence's coastal heritage.
Live Entertainment & Fireworks
As the sun sets, the festival atmosphere continues with live concerts featuring local and regional musicians. The weekend often concludes with a spectacular fireworks display over the Siuslaw River, creating a magical ending to the celebration.
A Celebration of Community and Nature
The Rhododendron Festival is more than just an annual event; it's a reflection of Florence's deep appreciation for its natural surroundings and close-knit community. It brings together generations of residents and visitors, all united in their love for the beauty and spirit of the Oregon coast.
Whether you're a first-time visitor or a returning festivalgoer, the Florence Rhododendron Festival promises a captivating experience filled with color, joy, and the warmth of small-town hospitality. Mark your calendars, and come witness the magic of spring in full bloom!
